If I'm not mistaken Rebekah Radice is the one who said that and I couldn't agree more, if your content is not driving engagement then is not doing its job and it's worthless.Content is king, but engagement is queen and she rules the house.
Google is giving more importance to unique and attractive content. It will be much more better if you have good coordination between content, on page SEO, off page SEO, and social media.
This content is king thing is a fantasy. Stop listening to Neil and his Moz buddies. Backlinks are the #1 ranking factor. Content's importance is not even close to backlinks in the ranking algorithm. You can see this again and again in the SERPs.Content is king and other techniques are king's supporters so don;t avoid necessary techniques to increase ranking.Only content can;t provide you ranking so focus other techniques of seo.
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