How Did Huffington Get So Big?

[EpicGlobalWeb]

I read their income from PPC advertising is over $1.2 million per month. Ariana was an avid Hillary supporter in the mid / late 90's with a website but then she began to get really big and now owns the Huffington Post, one of the top visited news sites in the world. How does this magnitude of size and traffic happen? Is this merely a product of big budgets or did she have an advantage because she's been doing it for 2 decades?

 

[SEOPub]

It certainly helps to get in early.

Deep pockets don't hurt either.

 

[EpicGlobalWeb]

Maybe the Illuminati did it



But more seriously I also noticed that these big companies also have a large print media presence and I'm wondering if that's one of the things that make the difference between "pretty big" and "huge."

 

[SEOPub]

It's really the money.

Plus as a big print news service, they already have trust. The print media gave them a user base to drive to their online sites from day one.

 

[EpicGlobalWeb]

That's actually very helpful insight. It confirms that online presence is PR.

The cost to print 10,000, 12 page newspapers isn't that big of a deal though. Could be worth looking into. Thanks, Pub!

 

[SEOPub]

SEOPub

It isn't just printing them though. It is having people actually pick them up and read them or subscribe to the paper.

Printing doesn't get them noticed.

 

[EpicGlobalWeb]

That's one advantage of direct mail or personal delivery because today only 3 in 10 people buy the paper, and two of them buy it for the sports section or classifieds. All 3 are over 35. But with direct mail readership is a little higher.