You are correct that long-tail keywords can be less competitive than short keywords, making it easier to rank for them. However, the trade-off is that long-tail keywords often have lower search volumes. To use long-tail keywords effectively, focus on targeting specific user intent and providing valuable content that caters to that niche audience. While the search volume might be lower, the users who do find your content through long-tail keywords are more likely to be relevant and interested in what you offer. It's essential to strike a balance between short and long-tail keywords in your content strategy to attract a broader audience while still capturing specific niches.
When using long-tail keywords, aim to be more descriptive and specific in addressing user needs. Consider phrases that potential customers might use when looking for your products or services. While the search volumes may not be as high as with short keywords, long-tail keywords can drive targeted traffic and lead to higher conversion rates. Remember that optimizing for long-tail keywords is not just about ranking high on search engines but also about providing valuable and relevant content to your audience. Conduct keyword research to find a mix of both short and long-tail keywords that align with your business objectives and user intent, allowing you to reach a wider audience while still capturing niche segments.