I measure the success of my SEO efforts primarily by tracking the monthly influx of clicks and visitors to my website. These metrics serve as pivotal indicators of how well my website is performing in search engine results. By observing the number of clicks, I gain insight into the effectiveness of the search engine results page (SERP) snippet and the relevance of my content to users' search queries.
Moreover, monitoring the volume of visitors provides a foundational understanding of the overall traffic driven to the site. It helps gauge the reach and visibility of my web pages within the competitive online landscape. However, while clicks and visitor numbers are crucial quantitative measures, a comprehensive SEO strategy delves deeper into various qualitative and quantitative metrics to ascertain a well-rounded view of performance.
Factors such as the source of traffic, keyword rankings, user engagement metrics, conversion rates, bounce rates, and the impact of SEO efforts on revenue and business goals are equally vital. Analyzing these multifaceted metrics not only allows a better understanding of the website's performance but also provides actionable insights to refine and improve the overall SEO strategy.