There are a lot of factors to consider when it comes to SEO, and unfortunately, confusion is common among newcomers. Here are some key areas that could be contributing to your confusion:
1) Keyword research - Keyword selection is essential when developing your content marketing strategy. Choose the right keywords and audiences and focus on the quality over quantity of your copy.
2) On-page optimization - By optimizing the elements on your website, such as titles, tags, images (alt text), etc., you can improve click-through rates and rank higher in search engine results pages (SERPs).
3) Pay attention to social media engagement - Whenever possible, incorporate links back to your website into posts on social media platforms like Facebook and Twitter. This will help promote link credibility and relevance in search engines. Post exciting or helpful content regularly so followers will keep returning.