Pinterest vs. Instagram. Which One is Right for Your Business?

[Marc van Leeuwen]

I am using both Pinterest and Instagram but really I am getting confused which is better for my business, which should advertise and get leads for my websites. Can anyone give me some explanations what is different between Pinterest and Instagram and which one is good for us? please share your comments!

 

[Vanya Walker]

Pinterest is good for growing organic traffic on your website and Instagram is best for business and personal or Ads.

 

[sarahboyer]

Hi,

If you want to grow more awareness about your business and build customer engagement, use Instagram. However, if you want to funnel in visitors back to your site by distributing content, then Pinterest is where you should focus on.

 

[lexiavenge]

Most audiences are into Instagram rather than Pinterest. It is a good place to engage with possible customers.

 

[ThePopAds]

i prefer instagram since their user is the biggest one

 

[ethelglover]

I am using both Pinterest and Instagram but really I am getting confused which is better for my business, which should advertise and get leads for my websites. Can anyone give me some explanations what is different between Pinterest and Instagram and which one is good for us? please share your comments!

Hey @Marc van Leeuwen

Does it depend upon what kind of business do you have? Both are excellent kinds of business platforms.

 

[brandonwood]

Both Pinterest and Instagram are all about aesthetics. The bread and butter of these social media are visual basis content, especially high-quality images.

The Instagram audience is far more diversified than Pinterest, there are more users globally.

 

[Ramasmith]

Instagram is much better than pinterest to grow your business.

 

[Brackwom]

I am using both Pinterest and Instagram but really I am getting confused which is better for my business, which should advertise and get leads for my websites. Can anyone give me some explanations what is different between Pinterest and Instagram and which one is good for us? please share your comments!

I think that Pinterest is best because it is free, in comparison to Instagram. On Instagram, you get leads when you use paid advertisement.

 

[derlean]

Pinterest is often used as a discovery and planning tool. Users come to Pinterest with a shopping mindset, looking for inspiration and ideas they can act upon later.

 

[XOZAAA]

Instagram gives a greater reach to users

 

[Nemanja]

Choosing between Pinterest and Instagram depends on your business needs. Pinterest is great for long-lasting content and works like a visual search engine, making it ideal for driving traffic over time. It's perfect for niches like DIY, home decor, and fashion. On the other hand, Instagram is fantastic for real-time engagement and building a community. It’s highly visual and great for brands that thrive on visual storytelling and frequent updates. If you want immediate interaction and engagement, go with Instagram. For long-term discoverability and traffic, Pinterest is the way to go.

 

[josephslater]

Pinterest is more of a slow burn—it’s great for driving traffic back to your website since pins stick around and get discovered over time, especially if your business leans into DIY, fashion, or anything visual. Instagram, on the other hand, is where you’ll find a lot of direct engagement with your audience. It’s solid for building a community and keeping people in the loop with real-time updates. If you’re looking to speed things up or need a hand with strategy, you could check out social media services to see which platform would work best for your goals.

 

[Zinavotech]

Choosing between Pinterest and Instagram? Pinterest excels in evergreen content and driving traffic, ideal for products and ideas. Instagram thrives on visual storytelling and brand engagement, perfect for community building.