A home page, also known as a main page or front page, is the primary page of a website that serves as the starting point for visitors. It usually provides an overview of the website and its various sections, including links to other pages within the website. A home page typically includes a navigation menu, search bar, and other elements that allow visitors to easily find what they are looking for. It also often features company branding, such as a logo or tagline.
In contrast, a landing page is a standalone web page that is designed to convert visitors into leads or customers. A landing page is created specifically for a particular marketing campaign or promotion and is designed to be the first page that visitors see after clicking on an advertisement or other promotional material. The goal of a landing page is to encourage visitors to take a specific action, such as filling out a form, making a purchase, or downloading a resource.