Inconsistent Conversion Rates on Adwords in the Diet Industry

[ChristineEickhoff]

Hi everyone,
We're working in the diet industry, and I've noticed that our website's conversion rates on AdWords are highly inconsistent. For instance, one day we might achieve a conversion rate of 4%, while the next day it could drop to just 0.5%.
Can anyone shed light on the reasons behind this fluctuation? Is anyone else experiencing similar issues with their campaigns?
Thanks for your insights!

 

[hipcat]

More people in the mood to buy one day than the next day.

Also, depending on where your ads are showing can be affected by the news of the day, as diet ads on news sites have a higher conversion rate.