- Joined
- Jun 14, 2013
- Messages
- 1,253
- Points
- 113
I wrote a few months ago about how AI was changing the way people search for things online, but the technology is evolving so quickly that I found some information worth discussing further here related to that topic.
So, ChatGPT has been getting it's search results from Bing search and the newly launched SearchGPT will further extend that. Plus, you have the Microsoft Windows Co-Pilot built right into the new computers doing essentially the same thing.
On top of that, word on the street is that Google search is becoming much more social friendly, and may become a social hub itself at some point, but right now is heavily favoring social sites in its results pages. I know every time I search for something in Google now the top results are usually sites like Reddit, Quora, and the like.
Many site owners and businesses are now reporting they are getting leads directly from ChatGPT, as long as they are already in Bing, but not so much from Google. Personally, even though Bing gets a lot less traffic than Google, I find the results better, as Bing users are older (over 50) and more likely to be responsive to older style, simple, advertising, whereas Google is full of information junkies and freebie seekers. Not always, but still worth considering.
So, the overall question then would be is it more important now to rank in Bing than in Google, given the future focus on AI results? Most people find they can either rank in one or the other, but not both, so which one would you choose? Also, consider that Bing is easier to rank in, since their algorithm still uses rules from many years ago. Basically, you rank for the keyword phrase you want to rank for. Less traffic, yes, but better leads with less effort as well.
Thoughts?
So, ChatGPT has been getting it's search results from Bing search and the newly launched SearchGPT will further extend that. Plus, you have the Microsoft Windows Co-Pilot built right into the new computers doing essentially the same thing.
On top of that, word on the street is that Google search is becoming much more social friendly, and may become a social hub itself at some point, but right now is heavily favoring social sites in its results pages. I know every time I search for something in Google now the top results are usually sites like Reddit, Quora, and the like.
Many site owners and businesses are now reporting they are getting leads directly from ChatGPT, as long as they are already in Bing, but not so much from Google. Personally, even though Bing gets a lot less traffic than Google, I find the results better, as Bing users are older (over 50) and more likely to be responsive to older style, simple, advertising, whereas Google is full of information junkies and freebie seekers. Not always, but still worth considering.
So, the overall question then would be is it more important now to rank in Bing than in Google, given the future focus on AI results? Most people find they can either rank in one or the other, but not both, so which one would you choose? Also, consider that Bing is easier to rank in, since their algorithm still uses rules from many years ago. Basically, you rank for the keyword phrase you want to rank for. Less traffic, yes, but better leads with less effort as well.
Thoughts?
