How do you manage Bing Ads compared to Google Ads?

[MeliisaLee]

I’ve been focusing more on Bing for search engine marketing and SEO lately, and I’m curious about how others are leveraging it. While Google tends to dominate, I’ve heard that Bing can still drive valuable traffic, especially in certain niches.

 

[hipcat]

Bing has more older buyers, while Google attracts more freebie and information seekers. Totally different audiences, which is why I find ad buys on Bing to have a better ROI than Google.

 

[amenteou]

amenteou

Interesting! Can you elaborate on why Bing attracts more older buyers compared to Google? Is it due to specific marketing strategies or user behavior trends?

 

[hipcat]

hipcat

Most PC users are older, and spend less time using mobile internet, so they just use the built-in Windows default search on their computer through Bing/Copilot. That's why optimizing for ChatGPT is so important now, as it gets its results from Bing

 

[astrologerdevanand]

Bing Ads are managed in a similar manner to Google Ads, but with a few important differences. There is often less competition for Bing Ads, which can result in more affordable clicks. Google Ads, however, offer a larger audience and more targeting options. Both require continuous monitoring and optimization for best performance.

 

[HughBriggs]

You're right! Bing can be a hidden gem for search engine marketing. It often has lower competition and CPC compared to Google, with higher conversion rates in some niches like finance, B2B, and older demographics.

Key benefits:

• Voice Search Optimization (Bing powers Alexa & Cortana).
• Desktop-Heavy Audience – Great for professional services.
• Integration with Microsoft Ads – Easy to manage alongside LinkedIn targeting.

It's smart to diversify—Bing can complement your Google strategy and drive valuable traffic!