How do you manage Bing Ads compared to Google Ads?

MeliisaLee

New member
Joined
Apr 14, 2024
Messages
1
Points
1
I’ve been focusing more on Bing for search engine marketing and SEO lately, and I’m curious about how others are leveraging it. While Google tends to dominate, I’ve heard that Bing can still drive valuable traffic, especially in certain niches.
 

hipcat

Moderator
Staff member
Joined
Jun 14, 2013
Messages
1,265
Points
113
Bing has more older buyers, while Google attracts more freebie and information seekers. Totally different audiences, which is why I find ad buys on Bing to have a better ROI than Google.
 
  • Like
Reactions: meher29

amenteou

New member
Joined
Dec 22, 2023
Messages
5
Points
3
amenteou
Interesting! Can you elaborate on why Bing attracts more older buyers compared to Google? Is it due to specific marketing strategies or user behavior trends?
 

astrologerdevanand

New member
Joined
Jul 9, 2024
Messages
1
Points
3
Bing Ads are managed in a similar manner to Google Ads, but with a few important differences. There is often less competition for Bing Ads, which can result in more affordable clicks. Google Ads, however, offer a larger audience and more targeting options. Both require continuous monitoring and optimization for best performance.
 

HughBriggs

New member
Joined
Aug 21, 2024
Messages
13
Points
3
You're right! Bing can be a hidden gem for search engine marketing. It often has lower competition and CPC compared to Google, with higher conversion rates in some niches like finance, B2B, and older demographics.

Key benefits:

  • Voice Search Optimization (Bing powers Alexa & Cortana).
  • Desktop-Heavy Audience – Great for professional services.
  • Integration with Microsoft Ads – Easy to manage alongside LinkedIn targeting.
It's smart to diversify—Bing can complement your Google strategy and drive valuable traffic!
 

peolsolutions

New member
Joined
Nov 20, 2024
Messages
2
Points
1
Bing Ads is simpler and more cost-effective, targeting an older demographic with lower CPCs. Google Ads offers advanced features, more granular targeting, and deeper analytics, making it ideal for larger campaigns. Both platforms require tailored keyword and ad management.
 

ashleydent4u

New member
Joined
Nov 21, 2024
Messages
9
Points
3
While Google definitely has the lion’s share of traffic, Bing can still be a goldmine, especially in specific niches. I’ve found that Bing’s audience tends to be a bit older and more focused on certain industries like tech, finance, and travel, which can make it a great platform for targeting those groups. Plus, Bing Ads tend to be less competitive and cheaper, so you can get more bang for your buck.
 
Older threads
Replies
0
Views
141
Replies
2
Views
234
Replies
2
Views
267
Newer threads
Replies
1
Views
100
Replies
3
Views
139
Replies
0
Views
135
Replies
1
Views
71
Latest threads
Replies
1
Views
72
Replies
1
Views
71
Replies
0
Views
135
Replies
3
Views
139
Recommended threads

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top