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GEO (Generative Engine Optimization) has been gaining traction over the past year as generative AI increases in popularity and evolves exponentially, but no one here seems to be discussing it, so I thought I'd start the first major thread on the topic.
What Is GEO (Generative Engine Optimization)?
The simple answer is that it involves optimizing your website to be found in searches powered by artificial intelligence, such as ChatGPT, Copilot, etc. It's becoming important as more people turn to these AI search engines for results rather than traditional sources, such as Google & Bing.
Generative AI results tend to favor well-written articles featuring statistics, citations, quotes from experts & structured data with JSON-LD schemas, according to recent studies showing results.
What are your thoughts on this recent development in the search engine landscape? Are you prepared for it? Sound off below!
What Is GEO (Generative Engine Optimization)?
The simple answer is that it involves optimizing your website to be found in searches powered by artificial intelligence, such as ChatGPT, Copilot, etc. It's becoming important as more people turn to these AI search engines for results rather than traditional sources, such as Google & Bing.
Generative AI results tend to favor well-written articles featuring statistics, citations, quotes from experts & structured data with JSON-LD schemas, according to recent studies showing results.
What are your thoughts on this recent development in the search engine landscape? Are you prepared for it? Sound off below!
