As a way of optimizing your website by linking and connecting to websites via communities to share ideas, thoughts or experiences... SMO method often used is used to RSS feeds (RSS feeds is one way to use regular news updates, constantly .. like blogs, ...)
In addition, it can also be associated with a number of other tools such as: YouTube to share video, or photo sharing Flickr, the album ... to create attractiveness to attract regular readers access to the address and consider it as a familiar address.
The SMO is divided into two main groups:
Group 1: the social media tools (on the website) was added to the main article: RSS feeds, news sources, the share button, users voted images, video of the company.
Group 2: the promotion through social media separate from the content being promoted, including: blog posts, post comments on other blogs, participating in social groups, update status message on the profile in the social network.
SMO related to Marketing (through) search engine - SEM, but the difference is that it focuses navigation traffic (website) from sources other than search engines. However, the improvement of the ranking (of the returned results) search is also beneficial for the success of the SMO.
SMO is technically connected in many different ways to potato marketing communication - from word of mouth not only through relationships friends and family, but also through social markers (social bookmarking), the photo sharing website photos and video clips. SMO has a similar connection with the blogs attached to sharing content through the use of RSS in the blog environment and search engine dedicated to blogs.
Social Media Optimization is considered an integral part of online reputation management (ORM) or reputation management strategy (through) search engine (SERM) for the organization and individuals concerned about the presence (face) on their network.
SMO is not limited in the field of marketing and branding. More businesses are wise to participate in integrated social media as part of their knowledge management strategy (for example: development of services / products, recruiting, motivating employees, revenue , branding, expanding customer relationships and satisfaction, business development, etc.)