iSocialMarketing
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Have you ever thought about building a plan for digital marketing? Here's 5 tips to develop a marketing plan online that fits your small businesses because it is common that when you begin to move into the digital marketing so without the backing of a professional, because their financial resources may not be sufficient for hiring an agency.
1. Analysis of the situation
This is the starting point, analyze what is the trend in the sector, how is the socioeconomic situation of the moment, what kind of products or services are to launch or what competition the company faces. It is essential to know in detail how competition behaves.
2. Objectives and strategies
Should raise detail what you want, who you will send (target) and how you will achieve it. This step should establish strategies more akin to ensure that the SME is positioned in the market.
3. Establish an action plan
The next step is to define the main actions to be undertaken to achieve the target, among them can be found:
• Search Engine Optimization (Search Engine Marketing - SEM)
• Mobile SEM
• SEO (Search Engine Optimization): Google, Yahoo!, Bing and others.
• Web design and programming (creating domain and email)
• Revitalization in social networks
• Corporate Video Production
4. Update the website
Small businesses should have a website with your own domain and an interesting, dynamic and updated content regularly. It is important to provide quality content, may it be through videos, blogs or links to other relevant pages of the sector or activity, will help attract users to the website of the company. It is also necessary to have an adaptive page layout to mobile devices.
5. Control, measurement and evaluation
Once implemented the marketing plan, it is advisable to assess and analyze the results obtained through measurement tools, such as free Google Analytics. The results will determine whether you continue along the path traced or strategy is relaunched.
It is important that in all the above steps are taken as center to the end user, and which decides whether a product or service is good or not and who should be engaged by the marketing strategy.
Hope that helps!
1. Analysis of the situation
This is the starting point, analyze what is the trend in the sector, how is the socioeconomic situation of the moment, what kind of products or services are to launch or what competition the company faces. It is essential to know in detail how competition behaves.
2. Objectives and strategies
Should raise detail what you want, who you will send (target) and how you will achieve it. This step should establish strategies more akin to ensure that the SME is positioned in the market.
3. Establish an action plan
The next step is to define the main actions to be undertaken to achieve the target, among them can be found:
• Search Engine Optimization (Search Engine Marketing - SEM)
• Mobile SEM
• SEO (Search Engine Optimization): Google, Yahoo!, Bing and others.
• Web design and programming (creating domain and email)
• Revitalization in social networks
• Corporate Video Production
4. Update the website
Small businesses should have a website with your own domain and an interesting, dynamic and updated content regularly. It is important to provide quality content, may it be through videos, blogs or links to other relevant pages of the sector or activity, will help attract users to the website of the company. It is also necessary to have an adaptive page layout to mobile devices.
5. Control, measurement and evaluation
Once implemented the marketing plan, it is advisable to assess and analyze the results obtained through measurement tools, such as free Google Analytics. The results will determine whether you continue along the path traced or strategy is relaunched.
It is important that in all the above steps are taken as center to the end user, and which decides whether a product or service is good or not and who should be engaged by the marketing strategy.
Hope that helps!