SMS marketing vs. Email marketing

[DavidLux]

SMS marketing and Email marketing is 2 mothods help enterprises to interact with customers quickly, efficiently and cost savings.

SMS marketing

Send personalized SMS (with client name, gift voucher code ...).
Manage customer lists & results of the SMS send.
Supports sending SMS to the target customers.
Verify the list of Phone: remove invalid phone number, phone number wrong, did not exist before sending SMS

email Marketing

Subscribe list management (email, name, etc.).
Subscribe statistics (number of posts, open mail, click on the link, etc.).
Create and use professional HTML form.
Using one or more different relay mail server: smtp,
Create campaigns, send different content in different time intervals to 1 user since subscribe by 1 script and fully automatic
Personalized content, email header sent.
Customer segments (eg: group Android, iOS, Windows Phone ...)
Verify email list: Helps you eliminate the junk email (including: malformed email, email does not exist, no longer use e-mail, etc.).

According to you, which is more advantages ?

 

[hoangvu]

Good post, David. Here's some profits of SMS marketing

- SMS marketing introduce new products

- Text message helps to restore brand

- SMS helps keep the customer loyalty (such as banks, trade centers, stores, hospitals, brand ...)

- SMS support promotions and events

- SMS marketing surveys and getting feedbacks from your customers

 

[Jovani]

efficiency of SMS Marketing

- One method of advertising that people can not refuse to see: almost 100% of potential customers when receiving messages are read.

- To create a good relationship: 91% will not delete the messages before reading, 100% will read the message, 71% will be saved in the phone.

- The ability to identify the brand high: 69% of people reading the message will call the brand shown in the message.

- Impact: customers after receiving the messages tend to actively select the products advertised in the message.

 

[davidsontracy93]

I think it is dependent on what you really have to offer. We have worked with an Email Marketing company in Toronto for a few months and we did for 4 days which brought good results.

 

[interservermike]

I agree with David, it depends upon what products or services you offer. Marketing and Advertising Strategies vary, some do not give you the best results for a certain product which can be very great in other products and services.

 

[caryethans]

I think SMS marketing is hotter than email marketing. Because so many persons prefer SMS only better than email.

 

[vinit4]

SMS marketing is best way to market your product these days.

 

[rakibctg]

I think email is best way to promote what you want.

 

[BlackWoods]

SMS marketing seems to be more irritating and annoying, however the reading rate is higher as compare to emails.

 

[andrewtarant]

SMS marketing and Email marketing both are very useful marketing strategy to start business promotion. Both are very quick, effective and also inexpensive marketing strategy to achieve targeted audience. This is the best way to make business awareness in people and impress them.

 

[Aalia Nebhan]

According to me, the email marketing is among the most effective way for direct marketing, actually there are a lot of individuals using this strategy for advertise their product and services. Otherwise, you can also use marketing products primarily for direct marketing, it is usually very beneficial for you.

 

[andrewtarant]

These both SMS marketing and Email marketing are very helpful techniques especially for businessman. Although, Email marketing is one I like to use more than other and many people preferring it today.

 

[susansmith001]

If you want to promote web based products then email marketing is the right choice for because with the help of email marketing you can reach your audionce in minimum time thats a proven fact and that'S the reason most of the marketers prefer email marketing. SMS marketing is also good for promotion of local businesses But email marketing is the king according to survey of most effective marketing methods for the year 2013 rmail marketing topped the list..............

 

[susansmith001]

According to me sms marketing has more benefits than email marketing as sms marketing will have the good rates of reaching the client apart from email marketing.

Hello Jenny,

Thank you so much for contributing I respect your opinion but sms marketing is a bit costly as compared to email marketing. If you want to reach large number audience globally than email marketing is the right choice for marketers SMS marketing is brilliant and very effective do advertisement on local level.

 

[tayloralina]

One of the benefits of email marketing on SMS marketing is that you can include more content including images, video, and you can by linking to the 'site desktop "full and that allows for more interaction of mobile sites. Nonetheless, both open rate and a much lower response rate than it is for marketing SMS, which makes efforts to create all this content less valuable.

 

[Charles Bagno]

As per my experience in seo i must refer SMS marketing bcoz there is triple use of SMS as compare to e-mails.It provides better results.

 

[Sean78Black]

Sean78Black

Yes sms marketing may be better but its fee is not cheap like email marketing, so you also need to consider that aspect.

 

[Kenneth Goudreau]

According to me email marketing is one of the best online marketing sources. Personally, I considered email marketing better than SMS marketing. First of all email marketing doesnt need any investment, and a lot of effort or time. In the email marketing you can represent your product in a very nice and attractive way because here word limit offered is pretty good, so you can also make use of images, pictures, etc.

 

[Shirley_Sharp]

Both are better you can put Vs in between them. Both of these marketing are done through bulk software. But in Sms one can see your ad instantly and in email it take a time to login to mail and check. But it increases traffic for sure.

 

[SteveKParker]

SteveKParker

You are giving some great suggestions.But I find SMS is a bit more effective then email marketing. Cause in android phones a message with link will be displayed as is.

 

[Adam]

I think SMS marketing is more beneficial than Email marketing because most of the people uses mobile than computer or internet rather in todays era every person has mobile so promoting our business through SMS is quite simple and cost effective method because every mobile contains the SMS feature but not internet.

 

[brad]

Both SMS and Email marketing are good for boost in sales or services. SMS marketing is more likely to be effective as people read SMS messages quickly on their mobile phones rather than reading emails. Emails are good where you have to send lengthy text or images. It is necessary that right information must be sent to right or deserving individuals on right time whether it is sent through Bulk SMS messages or emails otherwise inrormation could not be aviled. It is generally seen that peopple used to send sms messages and emails to wrong individuals who are not related to the inforamtion due to wrong database of their contanct numbers. The database must be corrected for update.